http://www.bradwalsh.com/2008/12/i-support-support-shirts/
UO caters to progressive free-thinkers, but their CEO, Richard Hayne is a typical conservative. After one complaint by a busybody yes-on-8 blogger, the shirts were removed from the stores, and UO's people told two differnt stories: one to customer and another to the shirt's designer/supplier, Support Shirts. UO stands for nothing.