These Adorable Posters Use Hindi To Show The Correct Pronunciations Of Fashion Brands

Never make a फो पा again.

Fashion brand names are hard and we're all guilty of mispronouncing a couple.

Ila Bisht for Sieve / Via Facebook: media

Channel? Gucky? Lan-win? Sound familiar?

Ila Bisht for Sieve / Via Facebook: media

Sieve, an Indian e-mag, decided to stop us from making these faux-pas by spelling the pronunciations in Devanagari script in a campaign called #FuhSeFashion.

Sieve was "started by a couple of people who consume fashion all day, everyday," a spokesperson said in an email to BuzzFeed India.

"We have writers, designers and techie brains all waiting to work on the next clutter-breaking piece on beauty, fashion or lifestyle."

Now all you need is a butt load of cash and you're ready to go shopping.

Anil Kapoor Film Company