Push To Add Genius Marketing

Belgium TV channel TNT recently used this action packed marketing exercise to promote the launch of its TV drama channel. They placed a giant red button in the middle of the square of a Flemish town, marked with a sign that said “push to add drama.” Would you push the button?

This post was created by a user and has not been vetted or endorsed by BuzzFeed's editorial staff. BuzzFeed Community is a place where anyone can post awesome lists and creations. Learn more or post your buzz!

Facebook Conversations
          
    Hot Buzz

    What’s The Most Embarrassing Thing Your Parents Have Ever Done?

    collection

    What’s The Most Difficult Round Of “F#@K/Marry/Kill” You Can Think Of?

    collection
    Now Buzzing