Felix Baumgartner and RedBull Stratos establish social media record!

Felix Baumgartner, codename B.A.S.E. 502, broke the sound barrier during his world-record freefall a few days ago reaching a maximum velocity of 833.9mph (1,342km/h). His freefall had a distance of 119,846ft (36,529m). Everyone knows that by now. But Felix also established a social media record as far as I know.


Nearly 7.3 million watched live on YouTube as he sat on the edge of the capsule moments before jumping.

Again on YouTube his highlight video has been watched so far by nearly 4.5 million people, nearly 46,000 likes and 9,500 comments.

After he landed, Red Bull posted a picture (above) of Felix on his knees on the ground to Facebook, generating about 220,000 likes, 10,000 comments and more than 30,000 shares in less than 40 minutes!

The same picture on Felix’s Facebook page has nearly 47,000 likes, 3,000 comments and 2,800 shares.

On Twitter, half the worldwide trending topics had something to do with the jump; including a special tweet from NASA: “Congratulations to Felix Baumgartner and RedBull Stratos on record-breaking leap from the edge of space!”

His personal Facebook page gathered more than 1 million likes in a few days. The page also has a great engagement rate; 25%.

If you’re planning a launch or campaign on social media you now know what to do!

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