It's “ironic”.

just go to the website….the whole thing is atrocious…i think its a hipster thing.

…this is awful. I am a graphic designer and I cant handle that some idiot is getting paid loads of money to design their current brand look, logo, & website. WTF?

since the whole gap thing, i think there is a new bandwagon that involves shitting on your logo to get attention. this is all intentional and we are all falling for it.

I think all of you guys are getting trolled by Urban Outfitters :)

damn, someone beat me to the punch with word art. i guess this is the year to butcher logos.  see what you've done GAP!

if you ignore it, it goes away.

is this a joke? or is purposely bad? i just don't get kids these days

goddamn hipsters messing with shit! thinking its cool to not be cool, but really, it is what it is.
IT'S NOT.

Wait, what?

fake

i think i used that word art for a book report in fourth grade

i don't remember the old one…

they caught the unnecessary rebranding disease from the gap!

stop trying to make people care about your world, design kids.

People still shop at Urban Outfitters? Is it for post ironic meta cred?

It looks like Urban Outfitters is trying out Gap's promotional strategy.  Launch ugly logo.
Incur public outrage.
Return to classic logo.
Assure public that their demands will be heard.

>Insert>>Wordart