As most of you already know, soccer superstar Cristiano Ronaldo enjoys taking his clothes off. So it makes sense that he would create his own underwear line. In September, Ronaldo announced the Nov. 1 launch of CR7 Underwear and it’s already digging its way out of a public relations mishap.
In an effort to corner the entire male underwear market, CR7 has decided to release a line of boys sizes in addition to their men’s cuts. So CR7 decided to hold a fan competition to coincide with the launch of the boys line. The winner gets to meet Ronaldo and attend a match.
Upload your best, craziest and funniest fan image showing your love for CR7 and win a trip to meet Cristiano Ronaldo and seen him play a match! The first prize covers three lucky people, so bring a grown-up and your best friend.
Sounds innocent enough, right? Well, unfortunately they decided to name this photo-based competition the “CR7 Boys Underwear Competition.” What could possibly go wrong?
Well, Cristiano Ronaldo found out the exact problem when this was tweeted from his verified Twitter account this afternoon:
The tweet has since been taken down because, well, you know.
If you’re not effectively weirded out yet, here’s the CR7 advertisement for the new boys underwear line. Oh, Europe.