Update — Aug. 26, 3:17 a.m. EST
After the Ice Bucket Challenge for ALS went viral, Palestinian journalist Ayman Aloul decided to take the Gaza version, the Rubble Bucket Challenge, a campaign launched to spread awareness of life in Gaza in the aftermath of Israeli airstrikes.
"I liked the idea of the Ice Bucket Challenge that people and stars all around were doing, so I decided to invent a Palestinian version," Aloul, who lives in Gaza, explained in a video uploaded to his YouTube account on Aug. 23. But when Aloul started to look for a bucket of water, he told viewers, he found it hard: Israel's military campaign in Gaza has left many areas destroyed, more than 2,100 Palestinians dead, and basics like water and electricity in short supply.