Lane Moore, a New York comedian, has gifted us all with the Tumblr, Male Feminists of Tinder, after noticing a growing trend of outspoken men on the hookup app.
She explains that the guys she pokes fun at have bios that tend to boast about their feminism.
Moore says, "It's more a matter of a guy whose profile goes on and on about how much he believes in equality and that women should rule the world, which is totally fine to think, but it just ends up reading as someone saying, 'I am a nice person! Look how nice I am! I am so nice!' instead of someone just being nice."
The blog has been warmly received by women who know the story all too well.
Moore says, "They [women] get it, obviously. We've all known guys who kind of jump down your throat to tell you how much they don't hate women and it's really bizarre. Because on paper, it's like 'Yay!' but when you think about it more, it's like, 'OK. Good. You shouldn't. Why are you telling me this?'"
And while the blog is still in its infancy, she's already picked an early favourite.
Moore says, "Apart from the feminist thing, I love that he hates clothing and jewellery and drinking for fun."
And then, of course, there are those that miss the point entirely.
