How The Romney Campaign Decided To Take The Gloves Off

Surrogates will bring up cocaine, Fast and Furious, and ties to Blagojevich, one aide says. What Romneyland is thinking.

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How The Romney Campaign Decided To Take Th...
McKay Coppins

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IRWIN, Penn. — Standing before hundreds of roaring partisans in this sweltering Pittsburgh suburb Tuesday, Mitt Romney delivered a 30-minute speech that sounded, at times, like a greatest hits compilation of his favorite Obama-knocking stump speech lines. The president was, Romney said, “out of ideas,” and “looking for someone to blame,” and a “crony capitalist.”

One thing he was not: “A nice guy.”

In speeches from Des Moines to Dallas, Romney has always been careful to hedge his tough digs at Obama with a civil nod toward the president’s moral character: “He’s a nice guy,” the Republican has often said. “He just has no idea how the private economy works.” But Tuesday’s speech included no such hedge — and one campaign adviser said there’s a reason for that.

“[Romney] has said Obama’s a nice fellow, he’s just in over his head,” the adviser said. “But I think the governor himself believes this latest round of attacks that have impugned his integrity and accused him of being a felon go so far beyond that pale that he’s really disappointed. He believes it’s time to vet the president. He really hasn’t been vetted; McCain didn’t do it.”

Indeed, facing what the candidate and his aides believe to be a series of surprisingly ruthless, unfounded, and unfair attacks from the Obama campaign on Romney’s finances and business record, the Republican’s campaign is now prepared to go eye for an eye in an intense, no-holds-barred act of political reprisal, said two Romney advisers who spoke on condition of anonymity. In the next chapter of Boston’s pushback — which began last week when they began labeling Obama a “liar” — very little will be off-limits, from the president’s youthful drug habit, to his ties to disgraced Chicago politicians.

“I mean, this is a guy who admitted to cocaine use, had a sweetheart deal with his house in Chicago, and was associated and worked with Rod Blagojevich to get Valerie Jarrett appointed to the Senate,” the adviser said. “The bottom line is there’ll be counterattacks.”

The reference to Obama’s past drug use seems to suggest that former New Hampshire Governor John Sununu wasn’t going off-script after all when he dinged the president for spending “his early years in Hawaii smoking something” during a Tuesday morning Fox News appearance.

Returning fire with personal attacks on Obama offers both emotional satisfaction to Romney and many Republicans, and an answer of sorts to relentless Democratic attacks on Romney’s time as an executive. It has so far failed, however, to quiet the growing, bipartisan chorus of voices demanding Romney release more of his personal tax returns. Obama campaign officials privately admit that the Republican has, at times, been effective in beating down attacks on his business record — but they’ve yet to see a way out on the tax issue.

Perhaps as a solution to that problem, Romney surrogates will place increased emphasis in coming days on the “Fast and Furious” gun-running scandal at the Bureau of Alcohol, Tobacco, and Firearms, hoping to drag the story back into the headlines, and highlight questions about the the Obama campaign’s transparency, the Romney adviser said.

Meanwhile, Romney’s aides remain particularly livid about Obama spokeswoman Stephanie Cutter’s suggestion last week that Romney committed a crime by filing apparently conflicting documents to the FEC and SEC.

“[Obama’s] policies have been such utter failures, the only thing he can do is to try to destroy a decent man and his wife,” the adviser said. “So he gets some hack political adviser from Chicago who has nothing to point to in her own life, and tells her to call him a felon… When did our politics get to that point? I mean, it’s Nixonian.”

A second Romney adviser said the campaign may well benefit from Obama’s invitation to remove the gloves and engage in hand-to-hand combat.

“Obama has always benefited from being able to shape the argument such that he avoided harsh negative attacks,” the adviser said. “That served him well. He made other pay a price for going negative. These past couple weeks have completely squandered that positioning. They are now taunting how tough they are. OK, but once you cross that line, there is no going back.”

(With reporting by Zeke J. Miller)

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    10 Responses So Far

    • itscharmingjosh thinks How The Romney Campaign Decided To Ta... is LOL, Win & OMG  about 6 months ago
    • davidr79 6 months ago

      Personal attacks against a passionate advocate, regardless of whether you agree with her or not is hurtful. This is not the language any decent person would refer to another human being. You should consider what your words have on the person, and her loved ones.

    • Henry Trto   How The Romney Campaign Decided To Ta... and thinks it’s Fail & LOL  about 8 months ago
    • Surehy Breter   How The Romney Campaign Decided To Ta... and thinks it’s LOL, Fail & Win  about 9 months ago
    • AnitaPrcike thinks How The Romney Campaign Decided To Ta... is LOL, Win & OMG  about 9 months ago
    • davidtaodude thinks How The Romney Campaign Decided To Ta... is LOL & Win  about 9 months ago
    • nationalmemo.com readers just made How The Romney Campaign Decided To Ta... hotter  about 9 months ago
    • salon.com readers just made How The Romney Campaign Decided To Ta... hotter  about 10 months ago
    • benr11 thinks How The Romney Campaign Decided To Ta... is Trashy, Fail & Cute  about 10 months ago
    • campaignstops.blogs.nytimes.com readers just made How The Romney Campaign Decided To Ta... hotter  about 10 months ago
    • townhall.com readers just made How The Romney Campaign Decided To Ta... hotter  about 10 months ago
    • times247.com readers just made How The Romney Campaign Decided To Ta... hotter  about 10 months ago
    • washingtonmonthly.com readers just made How The Romney Campaign Decided To Ta... hotter  about 10 months ago
    • josiahjm   How The Romney Campaign Decided To Ta...  about 10 months ago
    • althouse.blogspot.com readers just made How The Romney Campaign Decided To Ta... hotter  about 10 months ago
    • DwayneSPB 10 months ago

      People forget, Obama doesn’t have a teflon coat this time. He is now a failed incumbent. No longer a shiny promise. This time, shit will stick.

    • dwaynep thinks How The Romney Campaign Decided To Ta... is LOL & Win  about 10 months ago
    • R.T. Firefly thinks How The Romney Campaign Decided To Ta... is Fail  about 10 months ago
    • miahuntm thinks How The Romney Campaign Decided To Ta... is Win  about 10 months ago
    • 2012.talkingpointsmemo.com readers just made How The Romney Campaign Decided To Ta... hotter  about 10 months ago
    • JeremiahJohnson1 thinks How The Romney Campaign Decided To Ta... is Fail  about 10 months ago
    • lucianne.com readers just made How The Romney Campaign Decided To Ta... hotter  about 10 months ago
    • nymag.com readers just made How The Romney Campaign Decided To Ta... hotter  about 10 months ago
    • andrewsullivan.thedailybeast.com readers just made How The Romney Campaign Decided To Ta... hotter  about 10 months ago
    • washingtonpost.com readers just made How The Romney Campaign Decided To Ta... hotter  about 10 months ago
    • Joshua Poshua 10 months ago

      “[Obama’s] policies have been such utter failures, the only thing he can do is to try to destroy a decent man and his wife,” the adviser said. “So he gets some hack political adviser from Chicago who has nothing to point to in her own life, and tells her to call him a felon… When did our politics get to that point? I mean, it’s Nixonian.”  This is cute. Willard’s Death Star - you know, the one that took out his opponents in the primaries? - is stalling out, so he takes the failed Newt defense: HE’S PICKING ON ME! :( A few problems:
      1. Willard clearly stated in his FEC testimony that he was active in Mass. during 1999-2001, despite his temporary residence in SLC. He wanted to be Governor in Mass, so he had to show residency in that state - thus is claims about an active business role there. I’m not saying that Romney committed a felony by making this claim used to keep himself on the ballot - in fact, I think he didn’t! - but I do think Willard needs to explain more adequately exactly what that business activity was all about.
      2. Willard destroyed his opponents in the GOP primaries. Obama is nothing if not a student of GOP policy and politics. To cry about this highest form of flattery is.. cute.
      3. Obama & Co. have said NOTHING bout Willard’s wife. Yet, Willard dragged John Kerry’s wife into the fray with a lie about her tax returns (and Kerry’s). Projecting much, Willard?

    • Joshua Poshua thinks How The Romney Campaign Decided To Ta... is Cute  about 10 months ago
    • jaimerobertj thinks How The Romney Campaign Decided To Ta... is Ew  about 10 months ago
    • weaselzippers.us readers just made How The Romney Campaign Decided To Ta... hotter  about 10 months ago
    • balloon-juice.com readers just made How The Romney Campaign Decided To Ta... hotter  about 10 months ago
    • hotair.com readers just made How The Romney Campaign Decided To Ta... hotter  about 10 months ago
    • How The Romney Campaign Decided To Ta... is starting to get hot on Facebook Share It  about 10 months ago
    • laurac41 thinks How The Romney Campaign Decided To Ta... is Fail  about 10 months ago
    • politicalwire.com readers just made How The Romney Campaign Decided To Ta... hotter  about 10 months ago
    • krisztinai 10 months ago

      You know, if Romney just would fricken show his tax returns (the same number he gave McCain who oddly enough decided a governor/former sportscaster was a better running mate) he wouldn’t have to deal with this.
      Romney, I’ll show you my boobs if you show me your tax returns. Political Mardi Gras.

    • memeorandum.com readers just made How The Romney Campaign Decided To Ta... hotter  about 10 months ago
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    • drewp4 10 months ago

      From TFA: “Obama has always benefited from being able to shape the argument such that he avoided harsh negative attacks,” the adviser said. So that explains why 52% of Mississippi republicans (for example) believe that he’s a Muslim. (PPP March 2012) And why in 2010, 55% of likely voters in a Democracy corps poll believed he was socialist. And what percent of Americans still don’t think he was born here? The truth is the President has been as aggressively vetted as any candidate in history, but the old dirt doesn’t stick to him (e.g. drug use in youth) because he was up front about it in the first place. Maybe Romney could learn that lesson with regards to his tax returns. If Romney would actually come up with a plan for the economy that would help the middle class in the opinion of any well-regarded economist, he might have a chance. But with 94% of recent Romney ads being negative (Kantar Media CMAG), he’s obviously not got room to articulate any kind of vision for his post-election America. That suggests to me that he doesn’t have a vision for America after he’s President.

    • GSiggs 10 months ago

      The Kitchen Sink strategy in mid-July. Always a hallmark of a strong campaign.

    • Daniel Sullivan 10 months ago

      Mitt. Cry me an effing river. Notice none of you and none of your campaign has said word-one about how nutty and plain racist the birther attacks are? When you apologize for that, maybe Obama will apologize too, but, Obama knows something you don’t. Politics is dirty, and if you don’t like it, find another line of work. Notice Obama isn’t whining about all the lies YOU’VE told about him? It’s all part of the game Mitt, now shut up and take your lumps for trying to hide things that, had you just owned them, your base would have still voted for you anyway. Own your record Mitt. If you’re not ashamed of it, why cover parts of it up?

    • maddowblog.msnbc.msn.com readers just made How The Romney Campaign Decided To Ta... hotter  about 10 months ago
    • dartie thinks How The Romney Campaign Decided To Ta... is Fail  about 10 months ago
    • Fred Thompson 10 months ago

      Rmney needs to fight fire with fire and hammer Owe-Bama on all his faults. Bill Ayers, the lies he tells about everything, his Socialism, his inability and clueless running of government, there is not enough room here to name them all. Romney has a matter of fact manner about him and I think he could pull it off. He certainly can’t sit around and not answer when Cutter says he may be a felon. Well, she may be a prostitute. I have no way of knowing. Fight back Mitt. Beat the Amateur at his own game.

    • Bailey D. thinks How The Romney Campaign Decided To Ta... is Trashy  about 10 months ago
    • gpdrometer 10 months ago

      also, let me get this straight. Obama is trying to distract Americans by talking about Romney’s hidden tax returns, so Romney responds by getting us back on message with… Blago???

    • How The Romney Campaign Decided To Ta... is starting to get hot on Twitter Tweet It  about 10 months ago
    • gpdrometer 10 months ago

      if Romney goes down this road it’ll be impossible to backpedal if/when it blows up in his face. there’s a reason why Clinton and then McCain left certain topics off their stump speeches and its not because they wanted to give Obama a comfortable campaign. harsh personal attacks don’t work on opponents who are more likable because when you attack someone who is likable, voters think of you as a douchebag. so Romney needs to focus on coming off as less of a douchebag (good luck bro) and leave the character assassinations to Rush Limbaugh.

    • glennw2 thinks How The Romney Campaign Decided To Ta... is Fail  about 10 months ago
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