Cleveland Indians’ Fans Are Removing Chief Wahoo From Their Gear

In preparation of the team’s home opener game on April 4, some fans are joining the #DeChief movement on Twitter by removing Chief Wahoo from their baseball caps and jerseys.

1. The Cleveland Indians actually changed their primary logo in 2014 to the block-C, but the Chief Wahoo logo remains ubiquitous with the team and its gear.

AP Photo/Tony Dejak, File

The block-C was made the team’s primary logo in an attempt to place less significance on the controversial mascot.

2. The phenomenon of de-chiefing is not new, but it started gaining momentum in March when fan Dennis Brown posted a jersey with only the outline of the logo remaining.

3. In response, fan Keith Good posted this photo of his de-chiefed cap.

4. And more people started sharing their photos of de-chiefed fan gear:

5. A de-chiefed line of gear was even started on Cafe Press:

6. Eventually a Twitter account emerged for fans “who #DeChief their Indians gear.”

7. The @DeChiefWahoo account gave advice on how to remove the logo:

@tawheeler10 here's a good summary from a commenter in the @UniWatch article today #DeChief

— DeChiefWahoo (@#DeChief)

8. Although some took a simpler approach:


— DeChiefWahoo (@#DeChief)

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Michelle Broder Van Dyke is a reporter and night editor for BuzzFeed News and is based in Hawaii.
Contact Michelle Broder Van Dyke at
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