This “Generic Brand Video” Shows How Brands Can Get Away With Saying Absolutely Nothing In Ads

“Did we put a baby in here? What about an ethnic old man whose wrinkled smile represents the happiness and wisdom of the poor? Yep.”

1. Last month, Kendra Eash published a satirical poem titled “This Is A Generic Brand Video” on McSweeney’s Internet Tendency. Now, the poem has been turned into an actual video by stock footage company Dissolve, and it’s incredible.

2. Of course, they made sure to include the requisite footage of scientists doing whatever it is scientists do.

3. And they balanced out the farmers in China with some blue collar Americans and an eagle for good measure.

4. And who could forget the mandatory ratio of asian people to black people to women to white men.

5. On their website, Dissolve said, “The minute we saw Kendra Eash’s brilliant “This Is a Generic Brand Video” on McSweeney’s, we knew it was our moral imperative to make that generic brand video so. No surprise, we had all the footage.”

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