These Filmmakers Traveled To The Israeli Factory That Scarlett Johansson Was Ridiculed For Endorsing

And what they found was not at all what they expected.

1. In January 2014, SodaStream was thrust into the national spotlight after their Super Bowl commercial, featuring Scarlett Johansson, was cancelled.

Soda Stream

2. The ad was killed because it took jabs at both Coke and Pepsi, two of the event’s sponsors, but things quickly turned political.

Stateless Media / Via vimeo.com

3. “SodaStream was no longer about homemade seltzer. It was about the Israeli occupation of the West Bank, the plight of the Palestinians, and even the right of the Jewish state to exist at all,” according to The Verge.

STATELESS MEDIA / Via theverge.com

4. So Stateless Media traveled to the Israeli factory to find out what all the fuss was about. And what they found surprised them. “It was not political but internal, and it was hidden, complex, sad — poignant,” they said.

Video available at: http://vimeo.com/96001696.
STATELESS MEDIA / Via vimeo.com

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