These Three Little Girls Are On A Mission To Disrupt The Pink Aisle, And It’s Working

In a world where only 11% of engineers are female, toy company GoldieBlox is on a mission to “disturb the pink aisle” and get young girls interested in science and math.

2. GoldieBlox told BuzzFeed that six engineers worked around the clock for over two weeks at a home in Pasadena, California to create the giant Rube Goldberg machine seen in the video.

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