Facebook, after not even having a real mobile ad business at the beginning of last year, is now set to take nearly a fifth of the mobile ad share this year, according to a new report.
Facebook will have about a 16% share of the mobile advertising market in 2013, eMarketer said today in a new report, up from about 5% in 2012. That year, Facebook had just decided to flip the switch on mobile News Feed advertising, which went from making $0 to about $3 million a day (CFO David Ebersman said on the Q3 earnings call in October last year) over the course of two quarters.
And it’s the main reason the stock has blown past its original IPO price of $38 — when its outlook was a little more dubious as its desktop ads business stalled — to a nearly $100 billion valuation once again.
Mobile advertising revenue now accounts for 41% of Facebook’s advertising revenue as of the end of the second quarter, as more than 450 million of Facebook’s billion-plus users check the mobile app once a day.
Also notable: Most of the new share is coming from providers other than Google — which still has the majority share and is still growing — and Twitter’s budding mobile ad business.
- Two people on a civilian airplane were killed in a mid-air collision with a military jet in South Carolina. The F-16 jet pilot was ejected and is "in good shape."
- Subway has suspended Jared Fogle, the weight-loss guy from their commercials, due to an FBI investigation.
- Bounce TV and BET will no longer air series featuring Bill Cosby after court records showed he admitted to buying sedatives to give to women.