this is total horseshit. Fuck you, Tiger!

Cheer up Tiger! Just remember all the gigantic piles of money you have. You’ll just have to cut back on orgies for a little while, no biggie !

It is very creepy. When I first saw this on TV I thought he was like going to turn into a monster or something and go for one of those “jump” scares.

Come on guys leave Tiger alone… Just kidding flame till high hell, biggest sex scandal since President Clinton. And Jesse James - Sandra Bullock have nothing on this, Jesse James was obviously a womanizer. Tiger just had that prestige and class that rocked the world.

Having his dead father scold him from behind the grave? I like it. Sure, it’s a lousy commercial but it’s a great cultural statement.

“Is this going to go viral?” This spot is going to spread across the Internet like herpes.

What the crap?! This is insane in a thousand ways. It doesn’t make any sense.

i give them credit for doing something most brands wouldn’t

WTF does inquititive mean?

I actually like it. If Tiger were a rock star, married or not, nobody would think his behavior was out of the ordinary. And that’s basically what he is. A rock star of the sports world. He doesn’t deserve half of the public scorn he’s received. At least Nike addressed what’s been going on. Would you have preferred a straight jump into the same old, happy-go-lucky commercials with smiles and bouncing golf balls? Probably not.

This insults everyone’s intelligence.

Where can I sign up to try and make money out of my dead dad?

Come to think of it, Ari Fleischer does look a helluva lot like Jeff Zucker.

Jeff Zucker is now at Nike?

The idea is that you can rehabilitate anyone’s image. That’s a pipe dream, based on the belief that society at large is amoral. The truth is that society at large, while very forgiving, does have a common sense of decency. And while there are always people who will find a way to apologize for or excuse any behavior imaginable, Tiger Woods definitely stepped over society’s line. At a certain point, people will believe that he’s been punished enough, and the constant rehashing of his sins will cease. But those same people will never forget. Like so many others, when Tiger Woods dies, his staggering capacity for marital infidelity and his even more staggering capacity to lose his rational mind to narcissism will be near the top of things that people remember about him. Billions spent on PR won’t change that.

This is a totally offensive ad. Maybe Nike thinks the public is as stupid as they are. The worst thing is that how is anyone supposed to know the voiceover is from Tiger’s dad unless somebody tells you? (Overlooking the fact that the guy is dead). Shameful attempt. I’m sure it will go viral, but it will be damaging to Nike’s image, not the other way around. Great proof that there is actually ‘bad publicity’.  Good job Nike! What’s next? Jesse James becoming Axe’s new spokesman?

“Remember kids, when you do something wrong, always bring up something bad that happened to you! Manipulate people emotionally into overlooking your mistakes.” This is worse than the affairs.