Watch Romney Fade Away In Real Time

Disappearing Romney tracks Mitt Romney’s Facebook “like” count in real time. There’s something oddly hypnotic about it.

The line squeaks down and to the right, down and to the right, steady and unyielding. Mitt Romney now hovers just above 12 million “likes” on Facebook. A “reappearing Obama” page would be its inverse — slowly ascending up and to the right, as every refresh of his Facebook page reveals fresh “likes,” adding to the 33.2 million he already has.

If a campaign — a man, really — is increasingly measured by the size of its presence on social networks, what are we watching, really, as we witness Mitt Romney’s “like” count on Facebook trickle away? This must be a new and special kind of pain, particularly for a man not regarded by the press as particularly likable. A news cycle now is measured in minutes, a day or two at the most. Then it’s done. And social media, by design, explodes exponentially. A million followers today, two million tomorrow, four million the next. It’s quick, when it’s on your side. But the fade-out is creeping attrition, the next “unlike” a little slower than the last. Undoing may well be the hardest thing to do on the Internet, unfortunately for Romney.

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