Promoted

There Is No Product That Google+ Will Not Eat

With Communities, Google’s rebuilding the whole experience of forums, right on top of Google+. Which it now says “is the fastest-growing network thingy ever. “

With Google+ Communities, Google is essentially just building forums into/on top of Google+. It could work beautifully, replacing the act of going to Chowhound and a bunch of other separate, super-specialized kinds of forums with one product that simply spans a bunch of niches — except that I wonder what it’ll mean for Google Groups, Google’s current forum/discussion board product.

A Google spokesperson offered only that Groups is “going strong,” but historically Google+ moving into the neighborhood, product-wise, has resulted in colonization of existing products: Google Talk video chat got merged into Google+’s Hangouts; the existing Google Local was replaced by Google+ Local; and Google Reader was effectively gutted. Google+’s gravitational pull on Google products is strong because its ethos is “about building one seamless experience,” says Google Senior Vice President of Engineering Vic Gundotra. In other words, it lives to consume every part of Google that isn’t already a part of it. So it’s hard to see how Groups will escape the gaping maw of Google+ forever, one way or another. But damned if Google+ Communities isn’t a pretty experience.

Check out more articles on BuzzFeed.com!

 
  Your Reaction?
  REACT WITH GIF
 

    Contributions

    Here Are The Top Stories
    • More debris – believed to be part of the missing Malaysia Airlines plane MH370 – has been found washed up on the Indian Ocean island of Réunion on Sunday.
    • A conservation group at Oxford University told BuzzFeed News that media reports of Jericho's death were not true and that the 11-year-old lion was "alive and well".
    • A Memphis police officer was shot dead on Saturday night while conducting a routine traffic stop, according to a statement from the Memphis Police Department.
    Get The News App

    Hot Buzz

    What’s The Craziest Experience You Had As A Teaching Assistant?

    collection

    What’s The Greatest Drunk Text You’ve Ever Sent?

    collection

    Now Buzzing