Australian betting aggregator Oddschecker got everyone really angry when it tweeted about Manchester United footballer James Wilson and his partner.
The responses to the tweet were overwhelming and immediate...
odds on the person wrote this is a sentient sack of rotten garbage https://t.co/GqFn6lULBp
Odds of any female betting with this agency? Low. https://t.co/2uHLMnSUXD
.@OddscheckerAu This is so rude I can't believe anyone thought it was OK to post it. You are garbage people. Disgusting.
Disgraceful tweet by @oddscheckerau. Totally uncalled for! #sexism #gross #nothanks https://t.co/Q38azIIPtG
Absolutely speechless. https://t.co/wuBXtm8XqY
@OddscheckerAu you're disgusting
Delete this, then seriously reprimand whoever ok'd it. @OddscheckerAu
It's not the first time betting companies have courted controversy on Twitter, being some of the worst offenders of racist, sexist messages to its audience of predominantly young men.
Last month, UK company Paddy Power joked about police brutality against black men. Back in February, Australia's Sportsbet was forced to apologise for opening up a transphobic market into Bruce Jenner's gender transition.
And it's also apparent Oddschecker really enjoy assessing the attractiveness of sporting players' partners.
How's this flog done this!
But it appeared the James Wilson tweet was something that went way way way too far.
#TweetsThatShouldHaveStayedInTheDrafts @OddscheckerAu
Delete your account, dissolve your company and take a vow of silence. https://t.co/p5ZHG11qpU
BuzzFeed News has approached Oddschecker Australia for comment. We will update this post when we get a response.
UPDATE 1730 AEST: Oddschecker Australia deleted the tweet and apologised "for the offence caused".
Apologies for the offence caused by our earlier Tweet - it's now been deleted.