The Blank Pages In "The New York Times" Today Were An Ad

20th Century Fox’s The Book Thief makes history.

1. Today, for the first time ever, The New York Times featured two seemingly blank pages in their A (Main News) section.

2. The pages, free of images or text besides a small URL at the bottom, were ads for The Book Thief, a movie adaption of the award-winning novel by Markus Zusak.

3. The ads are particularly powerful sitting next to the news of the day.

4. The campaign and film aims to ask what a world would be like without words.

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