1. Today, for the first time ever, The New York Times featured two seemingly blank pages in their A (Main News) section.
2. The pages, free of images or text besides a small URL at the bottom, were ads for The Book Thief, a movie adaption of the award-winning novel by Markus Zusak.
3. The ads are particularly powerful sitting next to the news of the day.
4. The campaign and film aims to ask what a world would be like without words.
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