1. This was the scene in Norwich last night.
3. The city’s traditional Christmas light switch-on climaxed with a massive singing illumination of Norwich’s most famous son, Alan Partridge.
The soundtrack? Roachford’s “Cuddly Toy”, of course, which you’ll remember from the opening sequence of Alpha Papa.
5. Lasers were involved.
7. And even though Alan himself couldn’t be there.
9. There were plenty of lookalikes there to take his place.
Plus his friend Michael, played by Simon Greenall (right).