London 2012 hero Jessica Ennis is one of the top UK celebrities on Facebook, with over 1 million Likes.
Janine Taylor is not a celebrity, just a mum from Hamsworth, but her gripe about life in the UK obviously struck a chord with the public.
Deborah Higgins is a psychic, or “international medium”, who has amassed almost 60,000 fans on Facebook. Read more about her here.
YouTube employee Jacob Murray has amassed over 100,000 followers on Facebook, so his status updates reach a lot of eyeballs.
Mrs. Brown’s Boys is a wildly successful BBC comedy show, the brainchild of Irish writer and performer Brendan O’Carroll. It has built up a huge and devoted following on Facebook.
Katy is a Hertfordshire-based breastfeeding counsellor who posts tips on Facebook. Her page only has 2,800 Likes, but this one post went viral.
Bit of a weird one: Toto Wraps is an online clothes store based in Nairobi. And yet there was clearly something about this status update that resonated with British people.
The Jeremy Kyle Show has been an ITV daytime staple since 2005. Since being diagnosed with testicular cancer, Kyle has received chemotherapy and is recovering.
The Staff Nurse posts anonymously about her everyday experiences as a nurse. She describes herself as: “Hand holder. Angel in disguise. Drug Dealer. God’s right hand man. Friend.”
That TV show again. People on Facebook sure do love Mrs. Brown’s Boys.
Amber Keelin is based in Texas, but for some reason her post got traction in the UK.
Dave Mann lives in Norwich, and is a full-time carer for his daughter, who suffers from cerebral palsy and epilepsy.
Addin’ Games has amassed over 60,000 Likes with its mix of jokes and funny photos. It is not above begging for Likes.
One of countless Facebook pages that specialises in LOL-worthy memes and photos, Simply Funny is not an especially big player - it has 20,000 fans - but this particular status update took off like a rocket.
Set up in January 2013, Prayers For Brenden documents a mother’s struggles bringing up a son who suffers from mental illness.
So what have we learned?
It seems if you want to post something on Facebook that will get tens of thousands of Likes, you should bear in mind the following:
1. People respond to directness and emotional honesty. No room for sarcasm here.
2. You don’t have to be concise. Some extremely popular statuses go on for hundreds of words.
3. It’s of the stuff of everyday life that goes viral. Childcare, dating, illness - these are things everyone can relate to.
4. If you want Likes, don’t be afraid to explicitly ask for them. It often helps.
5. A lot of people really, really love Mrs. Brown’s Boys.
Note: all data comes from Facebook, and relates to Likes that originate in the UK. Some of the statuses in this list were posted abroad, but the Likes are British.
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