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Colossal Social Media Fail By Friends Reunited

The site has come under fire after posting an insensitive tweet regarding the “beheading” attack in Woolwich.

Just after news broke of the violent attack in South-East London, in which one man is confirmed to have died, Friends Reunited posted the following message on Twitter.

They’ve since deleted the tweet and apologised.


Friends Reunited

@FriendsReunited

We’re extremely sorry for our insensitive Woolwich tweet. This will not happen again and our thoughts are with those affected.

But not before attracting a string of complaints.

The bozos at @FriendsReunited have deleted their moronic tweet. Arguably worth their while being tasteless as we'd all forgotten they exist.

— Poppy Dinsey (@PoppyD)

Poppy Dinsey

@PoppyD

The bozos at @FriendsReunited have deleted their moronic tweet. Arguably worth their while being tasteless as we’d all forgotten they exist.

Incredible how people/brands keep making the same mistakes when a tragedy/major news story happens, @FriendsReunited just the latest.

— Conor Meany (@conormeany)

Conor Meany

@conormeany

Incredible how people/brands keep making the same mistakes when a tragedy/major news story happens, @FriendsReunited just the latest.

Massive #prfail by Friends Reunited after their tweet re the horrific incident in Woolwich. Obviously total lack of thinking before tweeting

— Eleri Roberts (@Eleri_R)

Eleri Roberts

@Eleri_R

Massive #prfail by Friends Reunited after their tweet re the horrific incident in Woolwich. Obviously total lack of thinking before tweeting

The @FriendsReunited Tweet about the events in Woolwich is what happens when bad 'marketers' are in charge of social media.

— Stuart Witts (@stuartwitts)

Stuart Witts

@stuartwitts

The @FriendsReunited Tweet about the events in Woolwich is what happens when bad ‘marketers’ are in charge of social media.

Friends Reunited’s statement in full:

An inappropriate tweet was put up by a member of staff this afternoon. It was done without the approval of the company’s management and was taken down within minutes. The member of staff now faces disciplinary action. We will make sure this never happens again.

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Luke Lewis is the executive editor of BuzzFeed UK and is based in London.
 
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