British People Are Spending Less Time On Social Media

New study suggests our obsession with Facebook may be waning.

The proportion of our online time devoted to social networking has slipped, according to this “internet clock”, produced by analytics company Experian. In 2012 the UK spent 37 billion hours online, but if all that time was distilled into a single hour, this is how it would look.

The graph demonstrates that, in 2012, UK internet users spent 22% of their time on social (or thirteen minutes if every hour spent online), down from 25% in 2011. Meanwhile, time spent on entertainment - a category that includes YouTube and iPlayer - and news was slightly up.

The data were gathered using an analytics tool that monitors the online activity of 25 million users worldwide. Experian’s report keys into a broader trend. Last week, BuzzFeed highlighted a study that suggested teens were abandoning social networks.

Check out more articles on!

Luke Lewis is the Executive Editor of BuzzFeed UK and is based in London.
  Your Reaction?


    Here Are The Top Stories
    • More debris – believed to be part of the missing aircraft MH370 – has been found washed up on the Indian Ocean island of Réunion on Sunday.
    • Cilla Black, the legendary English singer and TV star, has died at her home in Spain, according to local police. She was 72 years old.
    • A conservation group at Oxford University told BuzzFeed News that media reports of Jericho's death were not true and that the 11-year-old lion was "alive and well".
    Get The News App

    Now Buzzing