1. It all started when @SkyNewsBreak mysteriously tweeted this to their 902,000 followers.
2. They deleted it after about half an hour. But by then it was too late. The silliness had already been unleashed.
We need to talk about Colin.
Guys, we’ve got this wrong, it’s actually pronounced Co-Lin as in Colin Powell. #colin
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#Colin was here too
Ed Balls? RT @SkyNewsBreak: Colin was here
#Colin update: David Cameron has paid tribute to Colin: “We’re all Colinites now,” said the PM.
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The twitter world is gripped with today’s big question, What will Colin do next? #colin #skynews
9. Then came the inevitable spoof account - which has already been suspended.
10. And the topical gags.
Nigel Farage claims that #Colin wants the UK to leave Europe.
NOOOOOOO!!!! RT @sturdyAlex: Doctor Who producers reported to be furious at leak, revealing The Doctor’s real name is #Colin.
13. And then, as quickly as it had begun, it was all over.
.@SkyNewsBreak appears to have deleted the Colin tweet. Back to work everyone
14. Sky News released a statement.
Earlier today the @skynewsbreak twitter feed was hacked and a single message sent.
Action was swiftly taken and we are working with Twitter and our in house security to ensure this cannot happen again.
Panic over. We’ve found #Colin. All is well. Normal service has resumed over on @SkyNewsBreak
16. Then they revealed that they hadn’t been hacked after all.
Further investigation uncovered, to our relief, that Colin was in fact a ‘disaster recovery’ test message which accidentally went live. Apologies.
……no Colin was harmed in the making of this message.
17. But we will never forget.
Colin was more than just a man, he was someone we could all aspire to being. Colin is gone, but he’ll never be forgotten. #prayforcolin
Matthew de Vere
I suppose, throughout all our lives, we’ve been somehow touched by #colin. It’s been an honour to share the internet with him.
Pretty sure coming back from lunch I walked through a portal into a parallel universe where you’ve all gone mental & can’t stop saying Colin