Uh oh. Everyone’s favorite microblogging service (and that’s literally EVERYONE) is seeing a bit of failure after its huge enforcement by the queen of all media recommendations, @Oprah. Twitter’s retention rate (that’s those who stay with the service after one month) has dropped to over 60% after Oprah pimped the site on her show and was at 30% before the growth.
You can pretty much guess the future quitters by their first tweet. If it’s any variation of “Seeing what this Twitter thing is all about…” they’re goners.
Broken hearted? Maybe you’ll like something over here instead?
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