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    Tru Blood

    The 'synthetic blood nourishment beverage' from HBO's anticipated True Blood is being marketed through a clever viral campaign.

    I have no idea what is actually in this beverage but it will be available in type 0, A, B, and AB. Tru Blood will join ranks with such fictional beverages as Idiocracy'sBrawndo and Tropic Thunder's Booty Sweat.