What Happens When You Let Kids Go Wild In The Grocery Store In 1952

These kids would suck at Supermarket Sweep.

1. In 1952, the Kroger Food Foundation wanted to see what would happen it gave kids ages 6-10 free reign of a grocery store. Would they rack up a huge bill? Go straight for the candy?

Life Magazine

2. Most of them went for household staples like “produce” and “poultry” whatever those boring things are. This kid picked up some dog food. Why? He said, “I like dog food.”

Life Magazine

3. The boys were slightly more extravagant than the girls. Taking inflation into account, the boys spent the equivalent of about $76 while the girls spent about $64.

Life Magazine

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