A bitter feud is brewing on Canada's East Coast as two towns go head to head in a heated battle for lobster roll supremacy.
On Sunday, attendees of the P.E.I. International Shellfish Festival in Charlottetown made what they claim in the world's longest lobster roll.
And the bun is on the move. Organizers estimate this match will take 25 minutes #PEI
Measuring 79 feet and one inch long and filled with 75 pounds of the tasty crustacean, this was a serious lobster roll.
DIG IN- it's Lobster Roll eating time #shellfish20th #pei @PEIFishAssoc @chefrosspei
Like, front-page news serious.
But the people of Shediac, New Brunswick have a message for all those Islanders patting themselves on the back: Hold. Up.
Although the roll in P.E.I. was larger than a roll made in Shediac in 2014 that reached 72 feet, 4 inches, there was a new contender for 2015.
Behold! This beautiful beast was made during Shediac's Lobster Festival in July.
At 85 feet, 6 inches, Shediac says this is the real record-breaker.
If any place has a claim of authority on lobsters and lobster-based sandwiches, it's Shediac. The town has been home to a gigantic lobster statue for 25 years.
Despite what is a stunningly ripe opportunity for the most legendary East Coast showdown to rock the world, the people involved are being pretty polite about that whole thing.
@davyay @CBCPEI @CBCNB I feel like I'm watching my two children fight, and NB is getting sassy.
"I am happy to see a rivalry between two maritime communities," Pierre Cormier president of the Chamber of Commerce in Shediac, told CBC News.
"It's good for the industry and supports many communities in the maritimes."
However, it's not all chill and mayo-smothered seafood. CBC reported the lobster festival's president "quickly reached out" to lay the smack-down on P.E.I.
So perhaps the claws have come out, after all.