1. It hasn’t been any secret that LeBron could win this year, so Nike took a chance and made a commercial in advance.
Showing a ringmaker who waits LeBron’s entire career to make his ring, the commercial is pretty effective — it gets at the attention that’s been on him since high school, how close he’s come before, and the sense of relief that this championship gives him.
- And watch a man react to the modern world after spending 44 years in prison. ›