1. Be confident in your product, but don’t act desperate around investors.
When you’re trying to attract people, it’s important to maintain that balance between “I’m awesome,” and “I’m shoving my awesomeness down your throat.”
2. It’s important to tailor your business to what your customers want.
If you were dating a vegetarian, rubbing bacon all over yourself would be a huge mistake. (Source: Quora)
3. Your business has to strive to be the best at what it does.
Often, courting people’s business is like trying to get them to be your S.O.
Settling for second place in their hearts isn’t good enough, as they are probably only in the market for one significant other.
4. If your startup doesn’t have a solid foundation, it’s going to be hard for that business to have a future.
Yes, it may be fun to date someone younger than you, but good luck getting them to pull their weight when it comes time to buy a house.
5. It’s natural to wish that you’d gone with a different business partner.
Doubting your relationships is important, it means you think things through, and aren’t the type of person who will just run off to Florida on a whim to marry an alligator because you felt like it.
6. Most startups are failures, but that doesn’t mean you shouldn’t get back on the horse.
Failed relationships are like failed ventures: you get the benefit of learning from your mistakes, and when one finally DOES succeed, and you get sucked into it, you don’t have to worry as much about all the things you haven’t tried yet.
7. Pick partners who are different than yourself, because having two of you is just redundant.
Just like in relationships, a successful business partnership starts with picking a partner that compliments your strengths.
8. You can love your business partners, but that doesn’t mean you won’t go through rough patches.
A fight is different than a breakup. When you’re fighting, is because you’re still striving for something to get better.
9. You will constantly worry whether or not your business partner is as committed as you are.
It’s hard to tell the difference between, “I need some me time,” and “I need you to get away from me, time for this to end.” Don’t worry, the person you’re trying to have a relationship with is probably just as confused. You’ll figure it out.
10. Finding someone compatible is important, because you’re going to be facing a lot of shit together.
Unforeseen shit. Ugly shit. But the point of having a good relationship is so you have a good wingman to face the shit with.
11. Your friends will be constantly flooded with all your questions, concerns, and worries about whether you are doing to the right things to build your business.
That’s the point of friends: to have people who love you so much that they don’t mind when you ask them for advice on relationships that they are not really qualified to give.
12. Troubleshooting your startup’s problems will start to consume your nights.
Just like how your mind spins after every date: “Is this a good hair color for me? Do I smell funny, and just not notice it anymore? Do I accidentally tell sexist jokes?” These are all things you will spend your nights wondering when people don’t call you back.
13. You will make a lot of silly mistakes in your startup if you just assume that something will work.
You may be the most photogenic person ever, but if you assume that you can just be 20 minutes late to every date because you’re beautiful, you’ve got another thing coming.
14. The inner beauty of your startup is more important than how hot other people think it is right now.
Hotness fades. Smarts, a good personality, the ability to laugh about everything are the stuff that makes for good companionship in your old age.
15. Use protection.
Getting into a venture without protecting your assets, whether it’s your money or your baby-free status, is just silliness.
16. It’s worth sticking it through with a partner when your venture finally succeeds.
Nobody ever got to celebrate a 50th wedding anniversary by “going out for a pack of cigarettes” and never coming back. At some point, you have to just commit and hope for the best.