1. Groupon recently sent out a mailer promoting a 5K run where after each kilometer, colored corn starch is tossed on the runners in celebration.
2. It’s a mix between a 5K and a “color fight,” where people throw colorful corn starch at each other.
3. But instead of calling it a 5K run/color fight, they called it this:
Groupon described the throwing of dyed powder as, “creating a vivid spectrum that symbolizes the event’s emphasis of fun over victory.” LOL.