Late Thursday night Billboard posted this tweet, which users believe was sexualizing North West.
The story was actually about the 2-year-old talking back to the paparazzi, but many felt like the tweet alluded to her mother's sex tape.
After a few hours, Billboard deleted the tweet. But many social media users are still expressing their anger at what they feel was a "clickbait" tweet.
This tweet/pic are reprehensible @billboard. Stop exploiting children for clicks. https://t.co/jozZbfBMD5
wtf is this sexist racist bullshit from @billboard?? sexualising a toddler for clickbait?? so low.
using a toddler, especially a young girl of color, in your creepy clickbait to line your pockets? @billboard unplug your servers forever.
Others are arguing that the tweet is specifically racially targeted.
It's not only @billboard. Some of you fetishize young mixed race/Black girls; make creepy collages comparing which one "looks the best."
But most are upset with the sexualization of North, especially in the context of the media's treatment of her mother.
@billboard delete this immediately this is a child licking a lollipop and youre comparing it to the adult consenting sex life of her mum
Ur disgusting. R u actually trying to sexualise a CHILD? https://t.co/19UPSHAJRD
She's just a kid fam, delete this RT “@billboard: The apple doesn't fall far from the tree. https://t.co/xb9d1rsHSi https://t.co/5k0DIgXDMQ”
.@billboard You.