1. The Problem: A Massive Decline in Public Library Usage
2. The Proposal: ELECTRONIC UNDERGROUND LIBRARY!!!
To combat the decline, a trio of Miami Ad School students - Max Pilwat, Keri Tan and Ferdi Rodriguez - proposed a plan that would allow people to access ebooks on the subway.
3. Step 1: Find this poster on your local train.
4. Step 2: Swipe to access the catalogue.
Using near field communications (NFC) technology, commuters would have access to a list of current best sellers.
5. Step 3: Pick your poison.
And enjoy the first incredibly addictive ten pages.
6. Step 4: Find the book at local New York Public Library to keep reading for free.
When once again above ground, users would get a reminder with nearby library locations.
7. It’s just a student project for now, but hopefully it won’t stay that way.
8. Basically: NYPL MAKE THIS HAPPEN.
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This idea seems kind of backwards to me. The whole notion of a library is based around simplicity. These students, on the other hand, are taking the simple concept of checking out a book from the library and turning it into a convoluted 5-step process. I don’t think we need iPhones, and NFC technology, and limited use 10-page eBook teasers to make the library experience more enjoyable or accessible. Just go to a library and check out a book. That’s it. If you want to know what the current best sellers are, just ask a Librarian.
I think that’s exactly what they are going for. The problem is that today, in a culture almost defined by, or obsessed with technology, people forget that there are wonderful free opportunities to read. They AREN’T going to the library and checking out a book. They are on their phones. These students are appealing to people in their technology element and reminding them that this book is FREE at the library. This idea is not a replacement for it, but rather a spokesperson reminding people that the library is still a great option to get the latest best sellers for free.
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