Last week, Michelle Obama joined the campaign to #BringBackOurGirls, for the hundreds of schoolgirls kidnapped by the Islamist group Boko Haram in Nigeria.
Leading to huge support from celebrities across the globe, copying Michelle's picture to raise awareness.
So model Irina Shayk, who is dating footballer Cristiano Ronaldo, decided to get involved this week. But posed almost naked with her sign.
Which has led to many fans slamming her for the move, with some accusing her of seeking self publicity.
And accusing of her not really caring.
She also shared a similar picture on her Facebook page.
And she was again blasted for being "disrespectful."
One fan suggested she donate her money to the cause instead.
While others have defended her actions.
BuzzFeed has contacted Irina Shayk's representatives for comment.