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    What Stores Should Actually Be Named

    What's in a brand?

    J. Crew

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    J. Cruella de Vil.

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    J. Cruella de Vil.

    Jenny Chang/BuzzFeed

    J. Cruella de Vil.

    Lush

    Jenny Chang/BuzzFeed

    Are you sure that's not a wedge of parmesan??

    Jenny Chang/BuzzFeed

    Are you sure that's not a wedge of parmesan??

    Jenny Chang/BuzzFeed

    Are you sure that's not a wedge of parmesan??

    American Apparel

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    Made in the USexA.

    Jenny Chang/BuzzFeed

    Made in the USexA.

    Jenny Chang/BuzzFeed

    Made in the USexA.

    Bebe

    Jenny Chang/BuzzFeed

    The touch, the feel of spandex and other tight synthetic fibers.

    Jenny Chang/BuzzFeed

    The touch, the feel of spandex and other tight synthetic fibers.

    Jenny Chang/BuzzFeed

    The touch, the feel of spandex and other tight synthetic fibers.

    Lady Foot Locker

    Jenny Chang/BuzzFeed

    Because ladies need a separate store for their lady sneakers!!!!!

    Jenny Chang/BuzzFeed

    Because ladies need a separate store for their lady sneakers!!!!!

    Jenny Chang/BuzzFeed

    Because ladies need a separate store for their lady sneakers!!!!!

    The Art of Shaving

    Jenny Chang/BuzzFeed

    An entire franchise devoted to overpriced hair grooming products is VERY necessary.

    Jenny Chang/BuzzFeed

    An entire franchise devoted to overpriced hair grooming products is VERY necessary.

    Jenny Chang/BuzzFeed

    An entire franchise devoted to overpriced hair grooming products is VERY necessary.

    Jenny Chang/BuzzFeed

    Knit turtleneck: in vogue or in your dad's closet???

    Jenny Chang/BuzzFeed

    Knit turtleneck: in vogue or in your dad's closet???

    Jenny Chang/BuzzFeed

    Knit turtleneck: in vogue or in your dad's closet???

    Steve Madden

    Jenny Chang/BuzzFeed

    Add $100 for every heel inch.

    Jenny Chang/BuzzFeed

    Add $100 for every heel inch.

    Jenny Chang/BuzzFeed

    Add $100 for every heel inch.

    Build-A-Bear

    Jenny Chang/BuzzFeed

    Now that's the capitalistic spirit!!!

    Jenny Chang/BuzzFeed

    Now that's the capitalistic spirit!!!

    Jenny Chang/BuzzFeed

    Now that's the capitalistic spirit!!!

    Swatch

    Jenny Chang/BuzzFeed

    For all your neon green rubber wristwatch needs!!!

    Jenny Chang/BuzzFeed

    For all your neon green rubber wristwatch needs!!!

    Jenny Chang/BuzzFeed

    For all your neon green rubber wristwatch needs!!!

    Urban Outfitters

    Jenny Chang/BuzzFeed

    Wait, so is this where your arms go?

    Jenny Chang/BuzzFeed

    Wait, so is this where your arms go?

    Jenny Chang/BuzzFeed

    Wait, so is this where your arms go?

    L'Occitane

    Jenny Chang/BuzzFeed

    L'Occihgjkdamveiwalmcs. Oui, Oui.

    Jenny Chang/BuzzFeed

    L'Occihgjkdamveiwalmcs. Oui, Oui.

    Jenny Chang/BuzzFeed

    L'Occihgjkdamveiwalmcs. Oui, Oui.