As/Is·Posted on Aug 19, 2014What Stores Should Actually Be NamedWhat's in a brand?by Katherine NevittBuzzFeed StaffLinkFacebookPinterestTwitterMail J. Crew Jenny Chang/BuzzFeed J. Cruella de Vil. Jenny Chang/BuzzFeed J. Cruella de Vil. ← Slide → Jenny Chang/BuzzFeed J. Cruella de Vil. Lush Jenny Chang/BuzzFeed Are you sure that's not a wedge of parmesan?? Jenny Chang/BuzzFeed Are you sure that's not a wedge of parmesan?? ← Slide → Jenny Chang/BuzzFeed Are you sure that's not a wedge of parmesan?? American Apparel Jenny Chang/BuzzFeed Made in the USexA. Jenny Chang/BuzzFeed Made in the USexA. ← Slide → Jenny Chang/BuzzFeed Made in the USexA. Bebe Jenny Chang/BuzzFeed The touch, the feel of spandex and other tight synthetic fibers. Jenny Chang/BuzzFeed The touch, the feel of spandex and other tight synthetic fibers. ← Slide → Jenny Chang/BuzzFeed The touch, the feel of spandex and other tight synthetic fibers. Lady Foot Locker Jenny Chang/BuzzFeed Because ladies need a separate store for their lady sneakers!!!!! Jenny Chang/BuzzFeed Because ladies need a separate store for their lady sneakers!!!!! ← Slide → Jenny Chang/BuzzFeed Because ladies need a separate store for their lady sneakers!!!!! The Art of Shaving Jenny Chang/BuzzFeed An entire franchise devoted to overpriced hair grooming products is VERY necessary. Jenny Chang/BuzzFeed An entire franchise devoted to overpriced hair grooming products is VERY necessary. ← Slide → Jenny Chang/BuzzFeed An entire franchise devoted to overpriced hair grooming products is VERY necessary. Jenny Chang/BuzzFeed Knit turtleneck: in vogue or in your dad's closet??? Jenny Chang/BuzzFeed Knit turtleneck: in vogue or in your dad's closet??? ← Slide → Jenny Chang/BuzzFeed Knit turtleneck: in vogue or in your dad's closet??? Steve Madden Jenny Chang/BuzzFeed Add $100 for every heel inch. Jenny Chang/BuzzFeed Add $100 for every heel inch. ← Slide → Jenny Chang/BuzzFeed Add $100 for every heel inch. Build-A-Bear Jenny Chang/BuzzFeed Now that's the capitalistic spirit!!! Jenny Chang/BuzzFeed Now that's the capitalistic spirit!!! ← Slide → Jenny Chang/BuzzFeed Now that's the capitalistic spirit!!! Swatch Jenny Chang/BuzzFeed For all your neon green rubber wristwatch needs!!! Jenny Chang/BuzzFeed For all your neon green rubber wristwatch needs!!! ← Slide → Jenny Chang/BuzzFeed For all your neon green rubber wristwatch needs!!! Urban Outfitters Jenny Chang/BuzzFeed Wait, so is this where your arms go? Jenny Chang/BuzzFeed Wait, so is this where your arms go? ← Slide → Jenny Chang/BuzzFeed Wait, so is this where your arms go? L'Occitane Jenny Chang/BuzzFeed L'Occihgjkdamveiwalmcs. Oui, Oui. Jenny Chang/BuzzFeed L'Occihgjkdamveiwalmcs. Oui, Oui. ← Slide → Jenny Chang/BuzzFeed L'Occihgjkdamveiwalmcs. Oui, Oui.