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The Disgusting Billboard For “The Strain” Is Grossing Out Los Angeles

This photo is NOT it — we’re sparing you! UPDATE: The billboards are being replaced in “several locations.”

1. This is not the image on the billboards for FX’s new vampire horror show, The Strain, co-created by Guillermo del Toro and Chuck Hogan.

FX

2. Nor is this! But it could be!

FX

3. Here it is, three blocks from the BuzzFeed L.A. office.

Kate Aurthur/BuzzFeed

4. Yes, this is the big version of what’s on all the billboards.

FX

Let it be known I’m all for this show — I liked the pilot, and plan to watch more. It’s a horror show, and people who want to watch can see it in its 10 p.m. time slot when it premieres on Sunday, July 13.

But as a parent of small children — not to mention an adult human being who hates worms coming out of eyes — I’m surprised to see this image on public streets. I live in fear of my 4-year-old noticing it (he would cry, literally) and have taken to driving out of my way to avoid places where I know the billboard is.

5. And I am not alone!

I guess NO WORMS CRAWLING OUT OF EYEBALLS ON BILLBOARDS PLEASE was a thing that needed to be said explicitly?

— DaveHolmes (@Dave Holmes)

I normally defend FX's edgier style since people can choose not to watch it. I will not defend the Strain billboard I saw posted online...

— PetBunnyFan (@PetBunnyFan)

Kramer sees a billboard for the Strain on FX while driving and accidentally kills Sue Ellen Mischke. #Seinfeld

— Waffles1776 (@Theodore Bressman)

The Strain has a billboard with a worm coming out of an eye. I'll never watch The Strain. This has been some #Negative #Social #Media #Buzz

— JosephScrimshaw (@Joseph Scrimshaw)

Seriously, The Strain? I have to look at your disgusting eyeball billboard when I drive? Are you trying to make me crash and die?

— KiwiLovesYou (@Kirsten Smith)

Hey billboard for "The Strain" - I'm trying to eat a sandwich over here.

— big_kish (@Andrew Kishino)

Just saw a billboard for THE STRAIN that will haunt me for eternity. #eyeworm

— emilyhappe (@Emily Happe)

@hollyrandall @AaliyahLove69 I agree. I don't want to watch The Strain after seeing that billboard! #TakeItOff #NobodyWantsToSeeThat

— THERobertL (@Robert)

Listen, "The Strain" billboard, with your worm-coming-out-the-eyeball... Stop ruining EVERY MORNING.

— sianheder (@Sian Heder)

update

A representative for FX informed BuzzFeed that the network is “in the process of replacing the key art for The Strain on outdoor media in several locations.” When asked for details — how many locations? in New York also? — the representative did not respond immediately.

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