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21 Words That Mean Something Different When You Work In Indian Advertising

Weekends = Working from home.

1. ASAP

BornFreeEntertainment / Via howshouldweputbollywoodgently.tumblr.com

What it means: As Soon As Possible.

What it means in Indian advertising: Abhi De Varna Jaan De.

2. Brainstorming session

What it means: Meetings meant for generating creative ideas.

What it means in Indian advertising: Meetings meant for discussing how bakwaas the creative brief really is and what would happen if Vennu Mallesh did a collab with Taher Shah.

3. Company meeting

NBC Universal Television / Via senorlodenstein.tumblr.com

What it means: A meeting where the company’s performance and future plans are revealed.

What it means in Indian advertising: A meeting where the company’s performance and future plans are revealed followed by free daru and chakna.

4. Client

Dharma Productions / Via http://bollypop,in

What it means: A person or organization using the services of other professional person or company.

What it means in Indian advertising: A downright ch*tiya who doesn’t know much, thinks they own you and can ask for anything they want, including the moon but are dealt with nicely because they are the reason you get free daru and chakna.

5. Client “feedback”

Touchstone / Via howireacted.tumblr.com

What it means: When the client reviews your work and suggests minor tweaks and changes.

What it means in Indian advertising: When the client reviews your work and suggests you start all over again.

6. Designation

What it means: An official name or title that describes your role in a workplace.

What it means in Indian advertising: The most confusing part of your job, something that keeps you up at night when it’s time to update your résumé.

7. EOD

What it means: End of Day. Typically, the time the office closes.

What it means in Indian advertising: 11:59 PM or before the sun rises the next day.

8. Family

Dharma Productions / Via bollypop.in

What it means: A group of people who are related to you by blood.

What it means in Indian advertising: A group of people who are related to you by blood and don’t understand what you do for a living.

9. MBBS or Engineering

Yash Raj Films / Via keirebemm.tumblr.com

What it means: Pursuing a career in Medicinal Sciences or Technology.

What it means in Indian advertising The career paths your family wishes you would’ve taken. Mostly recognised as, ‘Isse accha doctor ya engineer bann jate.’

10. Facebook & Twitter

YRF Movies / Via youtube.com

What it means: Popular online social networks.

What it means in Indian advertising: Popular online social networks that have become the bane of your existence. And explaining to your family that your job requires you to be on Facebook is another adventure altogether.

11. Public holiday

Yash Raj Films / Via bollypop.in

What it means: A holiday on account of a religious festival or important national event.

What it means in Indian advertising: A holiday that your client will want to cover for his/her brand, meaning extra working hours and no chutti at all.

12. Weekend

Zee Telefilms / Via india-forums.com

What it means: Two days a week, typically Saturday and Sunday, regarded as a time for leisure.

What it means in Indian advertising: Two days a week, typically Saturday and Sunday, regarded as a time for you to spend in front of your laptop, finishing leftover work from the previous week.

13. Vacation

Excel Entertainment / Via marsshreya.blogspot.com

What it means: Going away to an exotic location to relax and rejuvenate.

What it means in Indian advertising: Going away to an exotic location to frantically respond to emails and do as much work as usual, while your boss relaxes and rejuvenates back at the office.

14. Deck

Eros Entertainment / Via koimoi.com

What it means: The floor of a ship, especially the upper, open level extending for the full length of the vessel.

What it means in Indian advertising: A presentation made of your tears.

15. Pitch

Dharma Productions / Via india-forums.com

What it means: The degree of highness or lowness of a tone.

What it means in Indian advertising: Something that takes you two weeks to make, and which takes your client two minutes to shoot down.

16. Contest

Reliance Entertainment / Via reddit.com

What it means: A fun event in which people compete.

What it means in Indian advertising: A frustrating event on Facebook or Twitter, where you’ll be staring at Tweetdeck all day and dealing with people who don’t even add value to your brand. #ItsTrue #HavingHashtagContests #IsTheWorst.

17. “Interesting”

Anurag Kashyap Films / Via bollypop.in

What it means: “I really like this thing! It challenged my imagination. I’m fascinated.”

What it means in Indian advertising: “I think your idea really sucks. I feel mentally challenged after reading it. Come up with better options or lose the account.”

18. Sick leave

Eros International, SLB Films Pvt. Ltd. / Via bollywoodgifs.tumblr.com

What it means: Taking a day off because you’re too sick to go to work.

What it means in Indian advertising: Taking a day off because you have week’s worth of sleep to catch up on.

19. Love life

What it means: The area of one’s personal life concerning romantic relationships.

What it means in Indian advertising: LOL nothing. Literally. Nothing at all.

20. Colleagues

Excel Entertainment / Via bollypop.in

What it means: People with whom you work in a profession or business.

What it means in Indian advertising: The only mo-fos in the world who are as crazy as you, thanks to whom works feels like play.

21. Satisfaction

Shree Ashtavinayak Cine Vision / Via bollypop.in

What it means: Fulfillment of one’s wishes, expectations, or needs.

What it means in Indian advertising: Your job. There’s no better feeling than seeing your hard work come to fruition in a successful campaign, and – crazy as it may be – you secretly love the madness, the chaos, and the creativity that goes on every single day behind the scenes.

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