Everything about Pick screams Instagram: the interface, the photo stream, the sharing options, the filters. It was developed in Japan by a company called NAVER, and came out well after its American predecessor. (It is available in the American App Store.)
But I hesitate to call it a clone, because it actually adds something to the Instagram concept. Something wonderful.
Adrian Chen, who tipped me off about Pick, aptly described it as a “maximalist Instagram.” I’d describe it as Instagram on ecstasy. Here’s why Japan’s Instagram is so much better than ours:
1. It’s got stamps
The SPOOKY view from the BuzzFeed office
2. It’s got FASHION
Jack Moore, editor of BuzzFeed Sports
3. It’s got better borders
BuzzFeed editor Katie Notopoulos during her morning bunny-squeezing ritual
4. It’s got cooler filters
This one’s called “Lovely”
5. It’s got WORDS
BuzzFeed editor-in-chief Ben Smith, reconsidering my continued employment
6. It’s got ANIMALS
FWD intern Russell Brandom with his cool new dog and dope new specs
You can download Pick for iPhone here. It’s free and can post to Twitter of Facebook, just like Instagram. It’ll also save photos to your photo library so you can share them however you please. (It’s also got full profile pages online, which is a nice bonus.)
I’m pretty sure I’m never switching back.
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