#Oomf has been around for a while, but really blew up this month:
Like all great hashtags, it’s extremely simple and therefore very versatile: it means, simply, “one of my followers.” The basic and infinitely flexible rubric is, “#oomf is,” so, basically, it’s hashtagged, institutionalized subtweeting. And it’s perfect.
4. Some of the tweets are just playful:
9. A ton of them are flirty, wistful, or sometimes more direct than that:
16. But what makes this hashtag the best hashtag of all time is the passive aggression. There is SO MUCH ANGER here, it’s #oomf’s raison d’être:
We talk a lot about the future of Twitter on this site, but I think we might have been on the wrong track the whole time. The real future of Twitter is all #oomf, all the time.
#Oomf gets it. Right #oomf? #Oomf?????