Introducing #Oomf, Twitter’s Best Ever Hashtag

It stands for “one of my followers,” and might also contain the entire spectrum of human experience.

#Oomf has been around for a while, but really blew up this month:

Like all great hashtags, it’s extremely simple and therefore very versatile: it means, simply, “one of my followers.” The basic and infinitely flexible rubric is, “#oomf is,” so, basically, it’s hashtagged, institutionalized subtweeting. And it’s perfect.

4. Some of the tweets are just playful:

9. A ton of them are flirty, wistful, or sometimes more direct than that:

16. But what makes this hashtag the best hashtag of all time is the passive aggression. There is SO MUCH ANGER here, it’s #oomf’s raison d’être:


We talk a lot about the future of Twitter on this site, but I think we might have been on the wrong track the whole time. The real future of Twitter is all #oomf, all the time.

#Oomf gets it. Right #oomf? #Oomf?????

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