The Animography site explains how these “typefaces” work:
Our animated typefaces are Adobe After Effects files with each glyph in a separate composition. A controller-composition serves as a central point from which you can customize all the glyphs in one go.
In other words, they’re a super-easy way for a motion graphics artist to create fancy text effects for a title sequence or logo splash without the need to animate each letter individually.
Imagine if you could drop these into normal text editing apps, though! It would be unbelievably tacky and quickly tiresome, sure. But also sort of amazing.
- Civil rights attorneys filed a lawsuit seeking a court order for footage of the fatal shooting of Jamar Clark in Minneapolis.
- Robocalls from John Kasich's campaign to voters on a do-not-call list sparked complaints to New Hampshire's attorney general 🇺🇸
- And Red Lobster got a sales boost after Beyoncé mentioned the chain in her latest song, "Formation." 👑🍤