A Staggering iPad Chart

As 2013 approaches, the iPad is still winning the tablet wars. Badly.

I know, right? Now tell your friends!
A Staggering iPad Chart
John Herrman

Analytics firm Chitika published some surprising data this week: For every 100 visits from iPad users, the sites it tracks received just five from Kindle Fire users, three from Galaxy Tab users, and 0.2 from Microsoft Surface users.

That’s a pretty stark difference. But the chart they used to illustrate it, above, seemed a little off. The Y axis ends at five! But the title suggests a Y axis of 100.

So just what would a hundred-to-five comparison look like here?

3. This is what the chart looks like if you include the iPad:

The data isn’t a perfect representation of sales, but it’s a pretty good representation of where the tablet market is right now. Android is winning the smartphone market, in terms of units sold. But in tablets, it’s barely made a mark.

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    4 Responses So Far

    • dancer9040   A Staggering iPad Chart and thinks it’s LOL & Geeky  about 4 months ago
    • tejeshwi007   A Staggering iPad Chart  about 4 months ago
    • damonca 4 months ago

      hahahahaha
      this is pretty funny. removing the ipad all but 2 of the devices listed are actually android devices. so by that number the ipad is the losing device here. good try writer. you might have actually fooled some stupid people who cant read. but there are others with an actual clue

    • jacquelync3   A Staggering iPad Chart and thinks it’s Win  about 4 months ago
    • marioamorenor   A Staggering iPad Chart  about 4 months ago
    • DrZ   A Staggering iPad Chart  about 4 months ago
    • newu1306   A Staggering iPad Chart  about 4 months ago
    • David Swarbrick thinks A Staggering iPad Chart is Fail  about 4 months ago
    • zombieorigami   A Staggering iPad Chart  about 4 months ago
    • erneesto thinks A Staggering iPad Chart is WTF  about 4 months ago
    • Aaron C.   A Staggering iPad Chart  about 4 months ago
    • grahamw4 4 months ago

      this be the actually reflect how and where it collects its information ie in the USA

    • justins41 thinks A Staggering iPad Chart is Geeky  about 4 months ago
    • MMendoza801   A Staggering iPad Chart  about 4 months ago
    • HarryShuldman thinks A Staggering iPad Chart is OMG  about 4 months ago
    • rybabes   A Staggering iPad Chart  about 4 months ago
    • chrisw40 thinks A Staggering iPad Chart is Win  about 4 months ago
    • austinb11   A Staggering iPad Chart  about 4 months ago
    • klrorca 4 months ago

      This is based on advertisement hits to the Chitika add-sites, not sales.  Correlation does not equal causation. There are plenty of factors that could show this such as:
      -Chakita sites draw more people who use Apple products.
      -99% of Ipad users use Safari which does not have add-blockers, so they are counted more often than other tablets that have add-blockers.
      -Many android users can force their pad to look like a computer to the website so they don’t get shunted to a “mobile” site when their hardware can easily display the main site. As such they are not even counted.
      -A few users who have Ipads are heavy users causing the stat’s to be skewed.
      -IPad users might just use their pads more for surfing than other tablet users.
      -Heck you could even come up with a conspiracy that Apple itself is methodologically hitting sites like this to artificially skew the numbers their way. I am not saying any of these are the cause, I am saying that the ONLY conclusion you can make is that IOS devices are hitting the Chikita advertisement network more than other tablets. Only true data is market saturation, which shows the IPad is the leader, but nowhere near the statistics shown here.

      • Dariana 4 months ago

        This. It’s just how the user decides how to use their device. My husband researches some crazy scientific thing every night before bed, and so is on websites. He has an iPad. I have an Android and use it for work, grading papers, annotating research documents, etc. I’m rarely online with it. Doesn’t mean there are more iPads in our house than Androids or anything else.

    • Matt Stopera thinks A Staggering iPad Chart is OMG  about 4 months ago
    • RyanTPoole thinks A Staggering iPad Chart is LOL & WTF  about 4 months ago
    • John G. thinks A Staggering iPad Chart is LOL & Win  about 4 months ago
    • NippyBurns 4 months ago

      I love my ipad so much it hurts. The simply part is, it is very very reliable, it looks nice and is easy to use. Ticks all the boxes

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