Silicon Valley Hidden In Plain Sight

A San Francisco MOMA photographer examines the invisible side of tech. posted on

Alec Soth / Via the San Francisco Museum of Modern Art

Google Campus, Mountain View, 2013

When the San Francisco Museum of Modern Art asked photographer Alec Soth to go photograph Silicon Valley, he faced a quandary: how do you photograph something where most of the action is happening in the cloud.

“We have an idea what Silicon Valley is, but it just sort of exists in our imagination,” says Soth. “What is so fascinating about the most recent rush to Silicon Valley is that the harvest is invisible — the gold is in the cloud.”

Soth, in his black and white pictures, which are display in Los Altos this month as part of a SFMOMA exhibit, went after the absences, the surfaces, and the landscape surrounding the ephemeral.

3. Quick Fix Computer Sales & Services, Mountain View

Alec Soth / Via the San Francisco Museum of Modern Art

4. Facebook main campus, Menlo Park

Alec Soth / Via the San Francisco Museum of Art

5. Ten-week-old Gaia. The Googleplex, Mountain View

Alec Soth / Via the San Francisco Museum of Modern Art,

6. Valentine’s Day “Falling in Love with Ukrainian Startups” meet-and-greet, Redwood City

Alec Soth / Via San Francisco Museum of Modern Art

7. Round Table Pizza, Santa Clara

Alec Soth / Via the San Francisco Museum of Modern Art

8. Our Lady of Peace Shrine and McAfee Corporate Headquarters, Santa Clara

Alec Soth / Via the San Francisco Museum of Modern Art

9. Charleston Park, Mountain View

Alec Soth / Via the San Francisco Museum of Modern Art

10. The Hewlett-Packard garage, Palo Alto

Alec Soth / Via the San Francisco Museum of Modern Art

11. Udacity, Palo Alto

Alec Soth / Via the San Francisco Museum of Modern Art

This post has been updated with additional photos

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