1. When OutKast released their debut album in 1994, they put Southern hip-hop on the map.
When they won the award for Best New Group at the 1995 Source Awards, people booed. But over time, they became one of the rap groups most embraced by the mainstream, even winning a Grammy for Album of the Year. (Only two rap acts — Lauryn Hill and OutKast — have ever won that award.)
2. Over the years, they popularized Southern slang.
This chart suggests they were responsible for the proliferation of the words crunk and skeet in the late ’90s.
3. But as they got older, OutKast talked less about the South than they had on their early albums.
And they started talking more about morality and non-violence.
4. All that growth and experimentation eventually moved Big Boi and Andre 3000 away from each other, though.
Even though creative chemistry is basically impossible to measure, OutKast fans, who’ve been waiting for the duo to record new music together since 2008, already know this.