All hail the preppy gods! The Lilly Pulitzer for Target collection is finally heeeereeeee.
Need something to wear to your next garden party?
A jumpsuit for lounging in the Maldives?
Adorable frocks for your next game of croquet?
Oh sure.
There's even a whole collection of swimsuits and cover ups.
Cute, no? The whole 250 piece collection contains housewares, beauty, kids and women's clothes, ranging in price from $2–$150.
Of course, Lilly diehards are not exactly thrilled that their favorite patrician brand has been co-opted by the masses.
Back in January when the collab was announced, Lilly-heads shook their well-coiffed heads all over Twitter.
Lilly Pulitzer for Target was probably the worst marketing decision ever for Lilly. LP is probably rolling in her grave.💁 ⬇️ value ⬇️ demand
Lilly Pulitzer for Target is proof that someone will fuck up your company when you die.
Some were disappointed that their Pulitzer would be confused with that Pulitzer.
So basically I just spent almost 200$ on a dress that is going to now be about 50$ at target. What. The. Fuck. Lilly pulitzer
Lilly Pulitzer x Target launches April 19, so obsessives still have another month to get riled up before the collection drops.
