Sonic Is Making Square Milkshakes For Instagram Because The Hipster Apocalypse Is Nigh

    Because normal milkshakes are too mainstream.

    Julia Reinstein
    by Julia Reinstein

    BuzzFeed Staff

    We have a new contender for "Most Hipster Thing Ever" and it's these square Sonic milkshakes. Designed specifically for Instagram. That will be sold exclusively at Coachella.

    Sonic Drive-In
    Sonic Drive-In

    Yes, really.

    The "Square Shakes" were created in collaboration with Instagram celeb Christine Flynn, aka "Chef Jacques La Merde," who pokes fun at fine dining by plating everyday junk food in fancy ways.

    Sonic Drive-In

    Flavor options include vanilla bean, buttered toffee, dark chocolate, bourbon brown sugar, dulce de leche, and wildberry & lavender.

    And you can only get one through Instagram.

    Sonic Drive-In

    Also, they're FREE.

    "Through Instagram’s 'Shop Now' geo-targeted sponsored ads, [Coachella] attendees will be able to order the shakes and sample them on the spot — a first-of-its-kind program for Instagram," a Sonic spokesperson told BuzzFeed.

    The shakes will only be available at Coachella on April 16.

    The only thing that could possibly make it more hipster is if it was infused with kale and judged you for your taste in music.

    Sonic Drive-In

    You know these milkshakes had a man bun before it was cool.

    I mean, even the cherry is square.

    Sonic Drive-In

    Because fuck nature, amirite?

    This is seriously some next-level eating for the Insta.

    Sonic Drive-In

    Brace yourselves, world. The hipster apocalypse is nigh.

    NBC