The Brooklyn Nets Are Shutting Down The Best Official Twitter Account In The Game

RIP @Nets_PR. You were too beautiful for this world.

1. Official sports team Twitter accounts are almost always boring.

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2. See? Look how dumb they can be.

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But in the wilderness of bad official accounts was a shining beacon of wit and hilarity: The Brooklyn Nets PR account.

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4. The account was the perfect mix of actual stats and hilariously sarcastic ones.

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5. Occasionally it would even veer into the world of Weird Twitter.

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6. It gave stats that people really cared about.

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7. The efficiency of Kiss Cam wedding proposals for instance.

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8. Or the Nets all-time record on one of their superfan’s birthday’s.

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9. And most importantly how haircuts effect the team.

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Unfortunately, the Nets have decided to stop the fun, weird tweeting in a move they announced at a Sloan Sports Conference (ironically) about social media analytics and staying relavent.

Per The Brooklyn Game:

Tthe Nets organization has decided to go in a different direction with how they use their PR account — specifically, changing the voice that represents the team’s public relations. The Nets want a unified voice from their public accounts, a voice that the PR account’s nature didn’t align with.

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The account is still up, but hasn’t been used in weeks. The Nets have not decided what they will do with the account or if it will continue with a new voice.

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12. Regardless, we will miss you, @Nets_PR.

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