1. Official sports team Twitter accounts are almost always boring.
2. See? Look how dumb they can be.
But in the wilderness of bad official accounts was a shining beacon of wit and hilarity: The Brooklyn Nets PR account.
4. The account was the perfect mix of actual stats and hilariously sarcastic ones.
5. Occasionally it would even veer into the world of Weird Twitter.
6. It gave stats that people really cared about.
7. The efficiency of Kiss Cam wedding proposals for instance.
8. Or the Nets all-time record on one of their superfan’s birthday’s.
9. And most importantly how haircuts effect the team.
Unfortunately, the Nets have decided to stop the fun, weird tweeting in a move they announced at a Sloan Sports Conference (ironically) about social media analytics and staying relavent.
Per The Brooklyn Game:
Tthe Nets organization has decided to go in a different direction with how they use their PR account — specifically, changing the voice that represents the team’s public relations. The Nets want a unified voice from their public accounts, a voice that the PR account’s nature didn’t align with.