Adidas’ Strategy For The NFL’s Newest Star? Be Super Creepy

At least that’s the takeaway from their first commercial featuring Robert Griffin III. The idea is that he’s haunting defensive players, but some of these moments will probably haunt you.

1. Robert “I don’t know why I’m rubbing my fingers together, but you have to admit that it’s scary” Griffin III

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2. Robert “I’m in two places at once” Griffin III

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3. Robert “Did I say two? I meant three” Griffin III

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4. Robert “Going to the cops? I am the cops” Griffin III

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5. Robert “I’m also that security guard” Griffin III

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6. Robert “Good luck sleeping tonight” Griffin III

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7. The full commercial:

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