Promoted
Tech

The Browser Extension That Turns The Internet Into A Terrifying And Hilarious Novel

It’s called “Mark Ditto Mark.”

The Chrome extension “Mark Ditto Mark” is designed to turn every first name that appears in your brower to “Mark” and every last name to “Ditto”. Its creators, the “media artists” A. J. Patrick Liszkiewicz and Lucas Miller, built the tool for one express reason: To create an epic, generative fictional narrative about a person named Mark Ditto:

Mark Ditto Mark is a conceptual novel generated by a browser extension. When installed and activated, the extension will alter any names of people which appear on the currently displayed Internet page: first names are changed to “Mark,” and last names are changed to “Ditto.” In this way, Mark Ditto Mark transforms the Internet into a gigantic, sprawling novel about someone named “Mark Ditto.”

So I decided to install “Mark Ditto Mark” and see what I could find out about the novel’s title character.

He’s really good at sports.

And he’s famous in Hollywood.

Like, really famous!

And he can really pull off a bikini.

But he’s got a sensitive side. He writes for Thought Catalog.

He’s also my boss at BuzzFeed.

As well as the editor of the New York Times.

Plus, he’s emailing me a lot.

And trying to chat with me. (The extension seems to have a little trouble with less-common American names.)

Except for really well-known ones.

Also, it turns out I am Mark Ditto.

We are all Mark Ditto. That is the moral of “Mark Ditto Mark”: The internet is a vast and terrifying narrative full of unstable identities and broken technology. May Mark Ditto save us all.

Check out more articles on BuzzFeed.com!

Joe Bernstein is a senior technology reporter for BuzzFeed News and is based in New York. Bernstein reports on and writes about the gaming industry and web culture.
Contact Joseph Bernstein at joe.bernstein@buzzfeed.com.
 
 
Here Are The Top Stories
  • More debris – believed to be part of the missing Malaysia Airlines plane MH370 – has been found washed up on the Indian Ocean island of Réunion on Sunday.
  • A conservation group at Oxford University told BuzzFeed News that media reports of Jericho's death were not true and that the 11-year-old lion was "alive and well".
  • A Memphis police officer was shot dead on Saturday night while conducting a routine traffic stop, according to a statement from the Memphis Police Department.
Get The News App

More News

More News

Now Buzzing