In December 2012, The New York Times released “Snow Fall”, a long multimedia story about an avalanche in Washington state. The package, which won a Pulitzer, became far more famous for its digital structure than for its content; it introduced a huge number of web users to the concept of parallax scrolling, a technique in which different nested elements of a web page move at different rates, creating the illusion of animation.
The past year and change have seen a massive proliferation in the use of parallax scrolling—jokingly just “snowfall”—on news and news-ish websites. The technique (which is not without detractors) is synonymous with websites presumed to have big budgets and standing developer armies.
But now, anyone can use it. With Parade, a web app in early beta, you can upload photos and text, which are automatically presented in full screen, and given a pinch of “snowfall” magic. We made a rudimentary one about a coffee break at BuzzFeed. See how the text and image scroll at different speeds?
The Parade site is full of significantly more thoughtful examples. So rejoice! The power of advanced web design techniques now rests in the calloused hands of the digiproletariat!
- Greece will decide on Sunday whether they will accept austerity measures as a condition of a bailout that may stave off an imminent financial and economic crisis.
- Some 150 migrants stranded in the French city of Calais stormed the Channel Tunnel in an attempt to make it to British territory.
- It took a while, but an English national soccer team has finally defeated Germany in a major tournament. England took third place with a 1-0 win over the top-ranked German team in the FIFA Women's World Cup ⚽️
- Chile defeated Argentina on penalties to win the Copa America tournament. It's the first ever trophy for Chile in the 99 years of the Copa ⚽️