Celebrities getting paid to tweet advertisements is practically as old as Twitter itself, but the below curiously similar recent tweets promoting Mandela: Long Walk to Freedom (which all include a link to Fandango) don’t note that the tweets are sponsored. Save for Perez Hilton’s, there’s no #ad hashtag or (SPONSORED) notation among the 140 characters. It could’ve cost The Weinstein Company, which is distributing the film about the late Mandela, a nice chunk of change to get the likes of Khloe Kardashian to tweet in support of the movie — according to SponsoredTweets.com, Kardashian gets $13,000 per tweet. But a rep for Weinstein “doesn’t believe they were bought tweets.”
Long Walk To Freedom is a must see! In theaters Christmas Day! Get your #MandelaMovie tickets NOW! -> http://t.co/spg59nXmlp
@IdrisElba as Mandela! Can’t wait until this is in theaters TOMORROW. Buy your #MandelaMovie tickets NOW! -> http://t.co/CPZKWBaIh9
Mandela made HISTORY. its comin to theaters christmas day!! get ur #MandelaMovie tix now http://t.co/eW7QLx4YcK
#MandelaMovie is AMAZING! See it for yourself in 24 HOURS!!! Get your tickets NOW! -> http://t.co/7pJxofyT7j
#MandelaMovie looks like itâ€™s going to be an AMAZING film! Comes out Christmas day! Check it out NOW! -> http://t.co/AAWPuIujEp
Check out the trailer - #Mandela Long Walk To Freedom #MandelaMovie http://t.co/Gq1UIlMUdM
Be sure to check out the #MandelaMovie this Christmas! Tickets available for purchase here: http://t.co/9JiMxvo340
Mandela: Long Walk To Freedom is a must see! In theaters Christmas Day! Get your #MandelaMovie tickets NOW! -> http://t.co/DYl5PlvYAh
Talib Kweli Greene
I cannot wait to see #MandelaMovie! In theaters on Christmas day! Get your tickets NOW! -> http://t.co/qpJVucsmoV #ripmadiba
#MandelaMovie is going to be an amazing film! In theaters Christmas Day. Buy tickets NOW! -> http://t.co/wOBsZuukz2
11. This one, it should be noted, is the only one that includes that hashtag #ad
Mandela is going to be GREAT! In theaters TOMORROW! Get your #MandelaMovie tickets NOW! -> http://t.co/3VYzrZ2DJ0 #ad
- Two University of Cincinnati officers who were on the scene shortly after Samuel Dubose was fatally shot have been placed on leave. The officer accused of killing Dubose has been released from jail after posting bond.
- An ultra-Orthodox man stabbed six people at Jerusalem's gay pride parade on Thursday.
- The new Apple TV will debut in September, along with its own App Store, sources tell BuzzFeed News.